ABDULLAH TORUN

Furniture trends, functionality and aesthetic point of view is of change in parallel. In this perspective, continuous stage record in every sense of the furniture sector is becoming inevitable. Home and garden furniture as well as office furniture and to keep up with this change. Furniture industry demands, according to developing technology faster, and serial production can be covered, artisan scale firms engaged in the business sector to meet the needs of this labor-intensive work. Furniture in Turkey today, the annual per capita consumption of 15 Euros, while the consumption in European countries between 60-70 euros, while the U.S. is known to be over $ 100. 300 billion USD worldwide in the production are assumed.

SECTOR DEVELOPMENT IN TURKEY

Turkey is a modern sense of the culture of furniture chairs, table and dining-room Dolmabahçe Palace, met the surrogate. These imported products has been ignored until the beginning of the 20th century in the Ottoman Empire were produced no furniture. Although the furniture sector in Turkey since ancient times though based on industrial production was started in the 1970s. Consumer profiles in the process of globalization in the 80 years since the current model developments and changes in the demands of quality and has brought. Today it is around 1.5 per cent share of world trade in furniture, the furniture industry in Turkey, Italy and the competition in the medium term is the accounts.

Turkey, the furniture is open to the world in different ways. Export one of the methods of the modern marketing techniques, achieved international customers include high-volume sales. Stores's abroad directly to consumers in that country to reach another final sales strategy. On the other hand, with or individual construction projects carried out decoration activities constitute an important item.

INDUSTRIAL PANORAMA

Furniture, as a product of today's luxury consumer understanding the, a renewed product line has become more common. Reflect the person's lifestyle, having too many functions to relieve areas of life such as furniture elements provides more frequently updated to take a product.

Furniture Industry in Turkey, almost twice the rate of exports over imports, it ensures that the country's economy is one of the sectors are rare without current account deficit. Furniture Sector with industry, which employs 500 thousand people side, 29 thousand 346'sı manufacturer, retailer, including 32 thousand 382'si company has been operating for more than 60 thousand.

Production is mainly in Bursa, Ankara, Istanbul, Kayseri, Adana and Izmir are concentrated in large cities such as Furniture Sector are currently exporting to 170 countries around the world geographys.

SECTORAL ANALYSIS

Furniture Industry in 2009, the production, export, and market size in terms of putting a positive picture emerges, one of the leading sectors of the economy continued to be. Turkey Furniture Manufacturers Association (MOSDER) assessments of the sector and the market volume of USD 7.5 billion in 2009 exports reached the figure of 1 billion 153 million USD.

Furniture Sector in all sectors, such as fluctuations in the global economy is also affected, with KDV reduction in the sector has experienced positive developments. The Furniture Sector recruitment sector employment-friendly re-start, production, sales and capacity utilization rates have started to cross the rise.

Parties to the industry's strong

"The dynamic structure of the domestic market and exports to target markets have been accelerated,

"Foreign markets have competitive advantages,

"The sector will provide movement of the hand labor is still a virgin and is widely used in this sense is already to have a large skilled labor force,

"Industrialists to give importance to quality manufacturing and continuous improvement focused on execution,

"The increasing number of firms engaged in manufacturing with modern technology,

"Begin to form new designs and quality products entering the market in many countries

"The product range is wide.

The Parties to the weak sector

"The material to remain dependent on foreign countries,

"High tax burdens on employment,

"Family companies, some of the processes of institutionalization is not complete yet,

"Branding, image quality and fully exceeded the problem,

"Lack of promotional activities to the extent requested, and the lack of marketing,

"Shortage of qualified personnel (vocational orientation of these sections, High-Schools and youth furniture sector with a positive effect on reproduction.)

"The prevalence of informal production and related unfair competition.

Abdullah Torun Furniture

Brand Manager

Metehan Ceylan